April 30th will mark the end of an era. Posterous is going away for good, leaving posters with three options: migrate to another blog platform or start over from scratch. I loved working on Posterous. Before Posterous, I had used WordPress (self-hosted), then Blogger, then Tumblr. Over that time I have posted 1,113 blog posts with 923 comments, over 7 years of my life.
With that much content in the cloud, I wanted to save as much of that as I could, so I did some research on the best platforms to migrate to without too much hair-pulling.
As you know, I don’t have much hair left to pull.
The Great Migration
My first thought was to go back to Tumblr because I was familiar with the service, it’s similar to Posterous and they make a point of saying how easy it is to keep blogging. I also found a service called Just Migrate that will move your Posterous blog posts (100 for Free) in a few clicks over to Tumblr. I decided to give it a try and if it worked I would probably only bring the 100 Posts.
Not because I am cheap, but really do I need the 1,113 blog posts? It’s just content. Sometimes we get so darn protective over stuff.
So what the heck, I decided to give this a go, but when I started the process, it ended up autoposting 100 blog posts to twitter instantly.
My Twitter account looked like someone hijacked it and was spamming like mad. Just ask @cwdever on Twitter.
I decided there had to be a better way, which meant more research.
Back to the Posting Board
It turned out that being forced to move blogging platforms was a good thing. It makes you fall back in love with your blog again. In going back to the drawing board, I was able to reexamine the new terrain of hosted blogs vs. a self-hosted blog.
Of course the main benefit of self-hosted blogs is owning your own content. Once again, it’s just content.
You can also add any themes or plugins you want and choose your own advertising, if you decide to go that route.
The benefit of a hosted blog is that it’s free, fast, and easy to set up like Posterous was. Hosted blogs also come with its own backups, upgrades and security protection.
To me hosted means much less headaches, but not as many options for customization.
If you are a serious, professional blogger, who is crafting their life and business around publishing content, then you will need your own website, hosting and self-hosted blog at some point.
However, if you are a casual blogger or blogging is a component of a business, like most of the Posterous user base, hosted is probably still the way to go.
WordPress offers both options, so I looked into it a little deeper. WordPress.org is self-hosted, for people who want to set up their own websites on their own servers. WordPress.com is the free service hosted by WordPress.
I should point out, I am not using the Free version of WordPress.com. I did upgrade for $99 for the year to get a custom domain and the ability to tweak the design of their themes. To me $99 for a year, for an amazing service is just like Free.
If Posterous was still alive, I’d never have found out about the upgrades to WordPress.com over the past few years.
Because of this research, I chose to migrate my Posterous to the hosted solution at WordPress.com.
- WordPress remains the most popular blogger platform in the world; Yes 9 of the top 100 blogs are on WordPress.com. Wordpress.org makes up 40 of the top 100. So almost 50% is connected to WordPress.
- Their importing process from Posterous was the best I could find. It brought all my data (and I mean all of it) with a few clicks. Even the comments.
- If you decide WordPress.com is not for you, I recommend you still import it here and then export it out to WordPress.org, Tumblr or wherever you plan to go.
Go with WordPress.com if you want all-in-one convenience without worrying about separate hosting and security. It’s what you want if your posting needs don’t go beyond just having a blog and some pages and you want the best-priced solution.
Your blog doesn’t have to look like a unique piece of art. We are not painting the next Mona Lisa here.
Remember, simple is good.
Don’t make it a bigger deal then it is.
Where are you going?
So if you had a Posterous account, let me know where your migrating to, or if you intend to start from scratch somewhere else, and why. I’d really like to hear which one is for you and how the process worked out.
It’s definitely something to blog about.